How many people use social media?
This week we take a look at the number of people who use social media. For this purpose I have created two graphs: One showing the number of people who use some of the most visited western social media over time; the other showing the user growth of these social media, taking as a zero point on the X-axis the day they launched. In both cases, I've included monthly active users, i.e people that use each service at least once a month. The number of Facebook's monthly active users is unfathomable. Facebook reported that over 2,91 billion people visited its platform during the third quarter of 2021. That means that 1 in 3 people on this planet connected one way or another to Facebook. If the growth is to continue, Facebook will announce that it has surpassed 3 billion monthly users during 2022, or 18 years after it first launched. Facebook passed the 1 billion mark (pun intended) b...