The impact of the Internet on the Newspaper industry

The impact of the Internet on the Newspaper industry



In the past we've looked at the impact smartphones had on the camera industry as well as the replacement of horses by the advent of cars

This week we take a look at the impact the Internet had on the Newspaper industry. 

The newspaper industry saw its hay day in the late 80s to early 90s with more than 120million newspapers sales each year with more than 60 million of those, being Sunday newspapers. It only went down from there, partly because of the rise of the internet. Now-days, just over 50m newspapers are estimated to be sold each year with the Sundays newspaper making half of those sales.

The internet usage on the other hand has skyrocketed with more than 290m Americans using the internet in 2019. 

The data on the newspapers sales are provided by the Pew Research Center and the data on the internet users are provided by the WordBank. Since the WordBank only provided the percentage of population using the Internet I also used the US population data from the same data bank to come up with the number of internet users in the United States. 



Total circulation of U,S, daily newspapers


Year

Weekday

Sunday


1940

41,132,000

32,371,000


1945

48,384,000

39,860,000


1946

50,928,000

43,665,000


1947

51,673,000

45,151,000


1948

52,285,000

46,308,000


1949

52,846,000

46,399,000


1950

53,829,000

46,582,000


1951

54,018,000

46,279,000


1952

53,951,000

46,210,000


1953

54,472,000

45,949,000


1954

55,072,000

46,176,000


1955

56,147,000

46,448,000


1956

57,102,000

47,162,000


1957

57,805,000

47,044,000


1958

57,418,000

46,955,000


1959

58,300,000

47,848,000


1960

58,882,000

47,699,000


1961

59,261,000

48,216,000


1962

59,849,000

48,888,000


1963

58,905,000

46,830,000


1964

60,412,000

48,383,000


1965

60,358,000

48,600,000


1966

61,397,000

49,282,000


1967

61,561,000

49,224,000


1968

62,535,000

49,693,000


1969

62,060,000

49,675,000


1970

62,108,000

49,217,000


1971

62,231,000

49,665,000


1972

62,510,000

50,001,000


1973

63,147,000

51,717,000


1974

61,877,000

51,679,000


1975

60,655,000

51,096,000


1976

60,977,000

51,565,000


1977

61,495,000

52,429,000


1978

61,990,000

53,990,000


1979

62,223,000

54,380,000


1980

62,202,000

54,676,000


1981

61,431,000

55,180,000


1982

62,487,000

56,261,000


1983

62,645,000

56,747,000


1984

63,340,000

57,574,000


1985

62,766,000

58,826,000


1986

62,502,000

58,925,000


1987

62,826,000

60,112,000


1988

62,695,000

61,474,000


1989

62,649,000

62,008,000


1990

62,328,000

62,635,000


1991

60,687,000

62,068,000


1992

60,164,000

62,160,000


1993

59,812,000

62,566,000


1994

59,305,000

62,295,000


1995

58,193,000

61,229,000


1996

56,983,000

60,798,000


1997

56,728,000

60,486,000


1998

56,182,000

60,066,000


1999

55,979,000

59,894,000


2000

55,773,000

59,421,000


2001

55,578,000

59,090,000


2002

55,186,000

58,780,000


2003

55,185,000

58,495,000


2004

54,626,000

57,754,000


2005

53,345,000

55,270,000


2006

52,329,000

53,179,000


2007

50,742,000

51,246,000


2008

48,597,000

49,115,000


2009

45653000

46164000


2010

45037000

47337000

estimated

2011

44421000

48510000


2012

43,433,000

44,821,000


2013

40,712,000

43,292,000


2014

40,420,000

42,751,000


2015

37,711,860

40,955,458

estimated

2016

34,657,199

37,801,888

estimated

2017

30,948,419

33,971,695

estimated

2018

28,554,137

30,817,351

estimated

2019

25,952,584

27,389,866

estimated

2020

24,299,333

25,785,036

estimated


Number of Internet users in the United States

Year


1990

1958863

1991

2942659

1992

4422821

1993

5904511

1994

12795240

1995

24596334

1996

44232752

1997

58938631

1998

83013287

1999

100032281

2000

121553204

2001

139865133

2002

169081631

2003

178988231

2004

189615606

2005

200856878

2006

205676834

2007

225923405

2008

225029535

2009

217807786

2010

221756629

2011

217265481

2012

234466614

2013

225666802

2014

232422020

2015

239124399

2016

276369863

2017

283749977

2018

289248221

2019

293626412



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