Share of Population Using Facebook

Share of Population Using Facebook

This week we take a look at the share of population using Facebook. 

Facebook announced it has over 2.7 billion monthly active users on its Q2 2020 earnings report. It passed the 1 billion milestone back in 2016 and the 2 billion one, in just under a year later. Now it's on track to 3 billion monthly active users and I thought it would be interesting to explore the share of population using Facebook in each country. 

The Asia-Pacific region has a very strong Facebook presence. Thailand is leading the pack with over 88% of its population having a Facebook account. Countries with over 75% of their population using Facebook include Taiwan with 87.2%, Malaysia with 85.5%, the Philippines with 82.5%, Vietnam with 79.7%, and New Zealand with 77%. To contrast this, the only country in Europe to pass 75%, is Sweden, with 75.9% of its entire population having an account on the largest social media website. On the other hand, 42% of Facebook users are in the Asian-Pacific region, which is especially surprising considering Facebook is banned in China. 

As for the United States, 69.7% of its population is using Facebook, and it seems the growth rate has reached a plateau as it has only grown 7% from 2017. 

The countries selected for the chart above are the ones where my Instagram followers are concentrated in.  

You can dig into the data by visiting